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Friday, May 21, 2010

Saying Hello to Direct Mail

It's no secret that direct mail has taken a huge hit in recent months. The expansion of online banking and online everything really, has severely cut back the demand for regular or specialty envelopes. Convenience and efficiency is everything in today's modern world. The faster we can get it done the sooner we can start something new.

Sending hand written letters, although intimate and personal are a thing of the past. Sending bills via Remittance envelopes is becoming a thing of the past as well, why buy the envelopes, stamps and checks when you can just log online press a couple buttons and BAM, your bill is paid.

It may sound like I’m siding with the other team for a minute but it’s hard to see a negative side to the convenience the internet has bestowed upon us. On the other hand, while the internet makes communicating with friends, family and old college buddies simpler and makes paying that department store credit card bill a cinch, it doesn’t cover all the specific niches inside the direct mailing circuit. In fact, direct mailing can accomplish things that the internet will never be able to. What about wedding invitations? I guess you could send your invites via Facebook or eGreetings but does that send the same message and a personalized, hand crafted invitation? What about mailing in your used ink cartridges, or shipping computer parts to customers or manufactures, can the internet do that?

I’m here to give you a look into the world of envelopes. What envelopes are right for what jobs and what envelopes are right for you. I am here to assure you that direct mail, although dimmer than previous years is still a current and productive way of getting things done and sometimes it’s the only way to get things done.

National Envelope is on of the world’s biggest supplier of envelopes and we are a proud distributor of all their fine paper products. From regular, white wove commercial envelopes to medical imaging envelopes that hold your son’s broken bone X-ray from his first soccer game- National Envelope has it all and Economy Paper can get it to your door within days.

Some of the products National Envelope and Economy Paper Company can offer you are listed below:

-Remittance Envelopes -Presentation Folders
-Social Envelopes (A-Style or Baronial) -Award Certificates
-Commercial Envelopes (Regular or Window) -Catalog/Booklet Envelopes (Peel &
-First Class Mailers Seel, Latex or Gum Flap)
-Translucent Envelopes -Jumbo Envelopes
-Square Envelopes -Tyvek
-Drug & Pay -Medical Imaging
-Coin -Security Tint

For more information on any of the above items or if you just have a question, please call Economy Paper Company at 585-482-5340. We are happy to help you find the right product for your needs.