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Thursday, May 13, 2010

A message from Lewis Fix VP, Brand Mangement & Sustainable Product Development from Domtar

A Message from Lewis Fix at Domtar
Vice President, Brand Management & Sustainable Product Development.


"Domtar is committed to the responsible use of paper. Furthermore, we're committed to communicating paper's place and value to the businessness and people that use our products every day."

"Paper has been around for 2,000 years. People love paper because it connects them in so many ways to the important things in life. Something on paper is more meaningful and lasting. Unfortuntately, paper also gets a bad rap. "Think before you print" messages at the bottom of emails, "Save a tree" directives at every turn, news reports about the destruction of the rainforests and corporate cost-cutting cloaked in pro-environmental speak have all combined to place a misguided guilt around the use of paper."

WHEN IT COMES TO THE TRUTH ABOUT PAPER, MANY PEOPLE CAN'T SEE THE FORESTS FOR THE TREES.

"Paper is a sustainable, renewable, recyclable, plant-based product that has played an essential role in the development of mankind. Great ideas are started on paper. The world is educated on paper. Businesses are founded on paper. Love is declared on paper. Important news is spread on paper. Justice is rendered on paper. Rights are guaranteed on paper. Freedoms are declared on paper."
"The truth is, with mordern environmentally sound forestry practices, high levels of recycling and the sustainable nature of paper compared to other materials, paper is a truly fantastic product."

PAPER IS GOOD. PASS IT ON!